Are you looking for an easy-to-use marketing tool? Are you struggling with keeping track of your customers but you are not sure which marketing tool is better for you to choose? Then GetResponse is definitely your number one choice.
With this all-in-one marketing solution tool, you can grow your audience, engage with customers, sell your knowledge and boost online sales easily. Let’s take a look at what GetResponse has to offer and why you should choose it, and you will find a step-by-step sign-up process below.
What is GetResponse?
When it comes to Email marketing, GetResponse is no doubt the most widely used email marketing tool. It is a useful and powerful e-commerce and email marketing solution with advanced segmentation and personalization options that tailor your needs.
Founded and started in 1998, GetResponse has more than 350,000 customers all over the world now. There are a variety of different functions, they are all really simple and easy to use, and they can meet the different market needs of most small businesses with a reasonable price and feature-abundant interface to meet your needs and achieve your goals.
This platform is also available in 26 different languages, making it a lot easier and friendly for users all over the world. In addition to that, you can even have 30 days of free try-out without any credit card information and the flexibility to cancel anytime.
Reasons to Use GetResponse
- Simple and easy to use with abundant features.
- Contains lots of different tools to improve the user quality of the service.
- The pricing is really reasonable and affordable.
- 24/7 live chat for users to get the support.
- Flexibility and personalization to build own templates and designs.
Top Features of GetResponse
There are a variety of different features that you can use through GetResponse, and here are the 10 most popular and useful features.
1. Email Marketing
Email marketing literally provides everything you need to make professional-looking emails.
Get Response offers a useful editor where you can easily create completely responsive emails that look good in all kinds of screen sizes, and you can even choose to design them by yourself.
If you are not confident of creating by yourself, you can of course choose from many different kinds of pre-designed templates as well.
And If you want to code everything from scratch instead, it works perfectly as well. GetResponse actually comes with many different tools that make it really easy to preview and test your creations so you can preview exactly what they will look like before you send them out.
On the other hand, when it comes to email, we can’t help and get into how we should handle our mailing lists containing those who should take part in our mailings. It would be difficult to handle these by ourselves. About this, GetResponse has solved this effectively through batch import. It is also not a problem to import from other mail providers directly.
2. Autoresponders
So, there might be some time that you already created an email template, but you do not want to send it out right away? There is a possibility that you want to send emails automatically over a specific period of time? Then that is where autoresponders come in hand.
With every mailing, you can easily specify and identify a special group or individuals to which it should be sent. And you can also add more advanced analytics such as click tracking, e-commerce tracking, and Google analytics tracking.
Click tracking means that you can easily track the click-through rate on this message to see which contacts clicked your links. E-commerce tracking means that you can follow what a user is browsing on your page after they have clicked on a link in your message that took them to your page. As for Google Analytics tracking, it means that you can track users who have clicked on your page in Google Analytics.
All of these functions will help you estimate the engagement and measure how successful your campaigns are.
3. Webinars
One of the useful functions of GetResponse is webinars. Users can broadcast live seminars and talk directly with the followers through this. For example, you can establish yourself as an expert in a specific field and show people how they can use your products, you can also find out more about your audience and give them an opportunity to interact and share their feedback with you.
4. Web Push Notifications
Another thing that you can add to your GetResponse page is web push notifications.
Here you can deliver quick and hard-to-miss messages to everyone who wants to visit your site – and there’s no email address required here. With this, you can encourage people to check out your latest offer, send a reminder, or even browse some exciting news right on their desktop or mobile browser.
5. Chat
A chat function is a really great and effective way to communicate directly with your users. And it is no doubt that the chat function makes it a lot easier for users as long as there is any problem or question pop up, and it is an instant and fast way to connect with customers. It is also worth mentioning that the chatbox is not only embedded on your site but also can be added to your mailing.
6. Conversion Funnel
It is always important to show appreciation to your loyal users, and with the conversion funnel section you can set up different rewards that your users can take part in at specific events. For instance, you can offer a free resource that the visitors can download from a signup thank-you page. It can be a checklist or a resource guide to help your subscribers get started on their projects, or maybe even an ebook to educate them on the topic.
7. Landing Pages
A landing page is a great way to grow your list, promote a product or a webinar, tell people about your brand and company, and so on. GetResponse will host your landing page and you get to choose if you want to link it to your own domain or get one from them automatically.
You can choose if you want to design the page with their drag-and-drop editor with zero coding skills, or just simply choose one from their own already-built professional templates and create one from scratch.
Just exactly like designing an email template, their landing page editor is really simple and easy to use. If you choose to use an already-made template, you can choose whatever type of template you want. All templates are categorized according to different purposes. No matter you want to create to promote a product, create a newsletter page, or maybe a thank you page, this makes it a lot easier to filter and choose different types of template that suits your purpose.
We chose to use an already-built template. We came to their editor and the template came up immediately. We could control everything here from layout, modify, add or remove certain components. With the editor, we could easily handle different things such as pictures, buttons, movies, and forms, and you don’t even need the skill to write a single line of code.
If you want to do it with HTML mode, you can also switch to HTML mode where you can actually change the page to code directly. There is an opportunity to go to preview mode to preview the page and see how it looks like in different modes.
8. Forms And Surveys
The function of form and survey pages is useful and perfect if you want to gather some information from customers or audiences. This can be feedback, newsletter sign-up, or questionnaires. Just exactly like landing pages, you can choose between already-built templates, or build your own from scratch as you like. The results of the forms can be forwarded to you or you can collect them on GetResponse.
9. Automation
The most amazing thing about GetResponse is that a lot of things can be automated. You can simply create different flows that at different stages generate different events with this automation function, and it is really easy if you want to avoid manually following up with customers.
For example, let’s say there is a customer on your e-commerce page, shows his interest, and chooses a product, and puts it in the shopping cart. But in the end, the customer never buys the product and instead, leaves the site. In this case, maybe you want to follow up with this customer a few days later. However, it means a lot of work to monitor. With GetResponse, you can actually automate this whole process. With the automation tool, you can create an event that happens when the customer puts a product in the shopping cart, and you can set exactly what should happen, send out a reminder to the customer with a direct link to the product.
Normally, there is some programming required to do this, but GetResponse makes it easy for you to drag and drop with a few steps to do it. We can say that GetResponse takes good care of this so you don’t have to spend more time on this and you can focus on some other things.
10. Paid Ads
Last but not least important function from GetResponse is Paid Ads. GetResponse supports both Google Ads and Facebook Ads. You can create and manage your ads in a more efficient and flexible way. The ads can be linked to your previous events, giving you a better insight into how effective your ads are.
How to Get Started With GetResponse Email Marketing – Complete Guide:
Step 1
When you enter the GetResponse page, you can see there is a button “sign up free” in the top right corner. Press the button, and it will lead you to the page of creating an account.
Step 2
Simply fill in your name, email address, and password, you will get an email from GetResponse in a second.
Step 3
After filling in, you can check if you get an email from GetResponse to activate your account. (Sometimes it will be categorized to trash automatically, make sure to double-check it.)
Step 4
You are required to provide your information including your billing address and phone number.
Step 5
You will therefore need to verify with the code that GetResponse will send it to your phone number. Fill in the code and then you are good to go! Have fun exploring GetResonse!
Advantages of GetResponse Email Marketing
There are several advantages of GetResponse. First of all, it is a really easy-to-use all-in-one marketing tool that helps you to achieve your goal with a lot of versatile functions. It also contains a variety of different tools to improve the user quality of the service. With all these features, the pricing is very friendly and reasonable that a small business can afford it. You can even choose a different package depends on your needs. Furthermore, the even better thing with GetResponse is that you have the freedom and flexibility to build your own templates or designs. At last, the customer support is really helpful, GetResponse provides 24/7 live chat to solve any possible issues.
Disadvantages of GetResponse Email Marketing
GetResponse provides so many different and powerful features for users, but on the other hand, it can be too overwhelming and too much for a beginner who is trying to figure out at the beginning in a way. It will probably be a little bit time-consuming to get to know every detail of all the features. And the other disadvantage is that the pricing for the Max package is customized, which means it is not clear enough for customers since there is no direct price showing on the website.
Conclusion
GetResponse has been in the market for over twenty years and it is no doubt one of the best email marketing tools. The email marketing functions are really amazing and provide even more features than we could have ever imagined. As an email marketing tool, it is definitely abundant enough to perform and provide everything you need. In conclusion, if you are looking for an all-in-one and really easy-to-pick-up email marketing solution, we highly recommend giving GetResponse a chance, we are sure that it won’t let you down. And plus, don’t forget that you have a free trial for 30 days without providing any credit card information.