Have you ever tried to use Google Analytics and you were not sure you are doing it right? Was there any problem with the data analysis that you tried to understand to improve your traffic?
If you have any problems with using Google Analytics here we are to show you one of the best ways to improve the use of this tool!
We are presenting you MonsterInsights plugin the most popular WordPress analytics plugin that was made to easily add, customize, and manage all of the Google Analytics data.
If you are interested in how it can help you we have created a complete review about MonsterInsights to let you know if this tool is for you.
Let’s dive in!
Get Started With MonsterInsights
What is the MonsterInsights Plugin?
First of all, let’s start with understanding what exactly the MonsterInsights plugin is and how can we use it in our analysis of the website’s tracking data.
MonsterInsight is formerly known as the Google Analytics plugin for WordPress by Yoast. In simple words, it is a tool to make tracking your website with Google Analytics simpler.
As we all know even if we’re not into numbers the analysis of our website tracking is extremely important to see how we can improve the traffic and we should all make sure to keep an eye on that.
If you want to have a good digital marketing strategy you should base it on real data collected from such analysis and the MonsterInsights plugin will help you to make this data less overwhelming.
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Why Do We Need Google Analytics?
There is a lot to explain about that topic but not everybody has to know how is it made and programmed or coded. We just have to make sure how to use it!
Google Analytics gives you an overall data analysis of what is going on on your website because it is used to track website activity.
It will give you a piece of information about the session duration, pages per session, bounce, and a lot more about individuals using the site and the source of your traffic.
Everyone who cares about his web development should be aware of Google Analytics opportunities because running a website without it is like doing it blindfolded.
Google Analytics is giving you the data like:
- How many visitors your website is getting,
- Where those visitors are coming from,
- How long do they spend on your website,
- Which of your pages they are visiting most,
- What age, what gender they are, and their general location,
- And much more!
As a result of this data, you can see where is your traffic from and what is the audience that you have and ask yourself if this audience will give you leads that can become customers!
Furthermore, Google Analytics can show you how these people found your website. By installing this tool you will receive a special code.
This will track from which social media platforms your website visitors are coming from so you can see which ad is generating the most of the traffic for you.
With that information, you are able to know what is good for your digital marketing and what social media platform strategies can be improved by you to give you more leads!
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How is the MonsterInsights Plugin Helping?
Now that we know how important is Google Analytics why would we need more?
Easy answer – because it is hard to do it on our own!
Google Analytics is a very valuable tool but it might get a bit confusing to understand all this data and be able to find it, analyze it, and work on it.
But don’t worry because this is when the MonsterInsights comes in to help!
First of all, the MonsterInsights plugin helps you start with Google Analytics by giving you an easy way to set up all the advanced tracking that you need in just a few clicks.
Otherwise, by doing it yourself, you would need to have knowledge about coding and by making any mistake you would risk messing up your analytics and even bringing your side down.
So if you just want to focus on growing your business instead of learning how to code and using advanced analytics to understand the data then the MonsterInsights plugin is a great solution for you!
Get Started With MonsterInsights
Benefits of the MonsterInsights Plugin
You have to know that the MonsterInsights plugin is not only helping you with setting up Google Analytics. This tool is providing you with easy analysis of the data and gives you even more data!
What will you get from MonsterInsights that Google Analytics doesn’t have:
- Tracking Word Press categories, tags, and authors,
- Tracking the keywords that give you the most traffic,
- It will tell you how many clicks each affiliate link gets,
- Your e-commerce conversion rates,
- What files people are downloading from your side,
- And even more important data!
With all that data and the easy analysis made by MosterInsigth based on the data from Google Analytics, you will get a lot of knowledge about your website.
Moreover, the MonsterInsights plugin is analyzing all this knowledge for you and gives you an understanding of your visitor so you can easily improve the work of your side and get more traffic.
The MonsterInsights Plugin Top Features
There is a lot of features MonsterInsight provide for us if we will decide to buy this tool and work on our analytics by it. Here is the list of some most important ones:
Easy Installation
First of all, anything that saves your and your workers time is an opportunity to spend more time on more important tasks. With MonsterInsight you don’t have to worry about too much time for installation.
This tool will also help you instal Google Analytics in a few minutes which may be hard and confusing to do without any plugin. Use MonsterInsights if you don’t want to risk losing your data.
Real-Time Stats
Secondly, the MonsterInsights plugin gives you the unique opportunity to see the visitors of your website in a real-time state so you have the best update anytime.
Compatible with WooCommerce
Thirdly, for those who have an online store and want to have complete data of each visit and product this plugin is compatible with WooCommerce to track your visitors and products.
Track Posts
Moreover, using the MonsterInsights plugin lets you view the visits each post gets and how popular it is on your site. With such information, you can improve the content that gets you more traffic.
Track Affiliates and Ads
The next feature is tracing affiliates and ads. If you are considering investing in ads or you already have some you can now easily analyse the ad’s viewers.
Based on the analysis of the ad clicks and analysis of the section the ad was posted on you can get to know how to improve its working, and choose the most profitable section for future ads.
Track Referral Views
Thanks to MonsterInsights you can see every move of your visitor. How did he get to your website, where is he from and a lot more. Now you will know all their moves before coming and while being on your website!
Behaviour Report
The last feature we will mention may be the most important. The MonsterInsigths plugin gives you the opportunity to gather users’ behaviour.
This will tell you which meta description and SEO strategies are working the best for your digital marketing and thanks to that you can make changes and improve your traffic!
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Pricing of MonsterInsights
All the possible payments for this tool are a year subscriptions with a difference on how many sites you will be using MonsterInsights and depending on that you get more or fewer features.
The cheapies option is for 99,50 $ per year and you can use it only on one sit. It gives you standard analytic features, standard reports and tracking. It’s perfect for beginners!
The second is for 159,60 $ per year and you can use it on 5 sites. This is the most popular option and it gives you advanced analysis, tracking, reports, integration and growth tools.
The most expensive is a 279,65 $ per year subscription for marketing and web development agencies but you can use it even on 25 sites. It will also give you the whole site management.
It’s important to mention here that MonsterInsights gives you the guaranty of a 100% refund if you will not like the tool after 14 days of using it and they will not even ask why!
Advantages And Disadvantages of The MonsterInsights Plugin
Advantages
- Easy Installation and Setup
- The most important advantage is that process of installation is much easier compared to other Google Analytics tools. MonsterInsights allows us to activate all GA features in a few minutes without any programmatic skills.
- Friendly and easy User Interface
- The analysis generated by Monsterinsights is easy to find on your word press dashboard. The MonsterInsight Menu offers everything within its multiple tabs.
- Multiple Customization Options
- Reports are simplified which speeds up the decision-making process. We can customize the analysis functions to suit your needs and turn them on and off when you need to.
- No Third-Party Accounts Necessary
- Unlike other standard plugins, this one does not need to be linked to other Word Press accounts. Everything is done in your account and the plugin can even be linked to Google Analytics via Gmail.
- Possibility to import and export data
- You can easily download all data generated by MonsterInsights and easily back up analytical data on the server or in the cloud.
Disadvantages
- Quite Expensive
- The cheapest package is offered for 99$ (for a single site)which can be quite expensive for some of the beginners and the premium version is very expensive.
- Limited Free Version
- The frustrating thing about using the free version is that most of the advanced features are paid for, so it’s hard to test this tool well if you don’t have the right resources.
Conclusion
Summing up we have to admit that the MonsterInsights plugin seems to be the best opportunity to work with your Google Analytics.
Starting with an easy setup, easy interface through a better understanding of the data, and even adding more of this data for your analysis.
Moreover, it even gives you ready-to-use results of this data and advice on what to do with it. Thanks to that you can improve your website much easier.
Lastly, there are not many disadvantages of this tool that could make us hesitate. Pricing may be a problem but investing in your website is investing in your company and letting it grow.
Ready to try?
Get Started With MonsterInsights
